This is the fourth article in a short series about how to effectively use LinkedIn for your business.
Today’s article is about using LinkedIn company pages to promote your business.
Did you know that besides personal profiles you can also set up pages for your company or business on LinkedIn?
The process is simple. Just log into your account and click on the tab that says “Companies”. From there, adding your business or company is as simple as filling in the blanks and adding all the pertinent information for everyone to see.
It’s easy to set up and it’s free so there’s no reason why you shouldn’t take advantage of the feature. Remember, LinkedIn is a business-focused social networking site. This means that you will be interacting with individuals who are either owners or employees of a business enterprise. This makes LinkedIn a great platform for marketing purposes.
It doesn’t matter if your business operates online or offline, or if it offers either products or services. LinkedIn provides plenty of tools and resources that you can use to help you effectively create an online presence.
Here are a few tips on how you can optimize your company’s profile page for the LinkedIn crowd:
1. Make sure that you include all the relevant information about your business. These include your products and services, location, contact numbers, links to your business website or blog, and other important data. The objective is that when somebody views your business profile, they will find all the information they need. The majority of those viewing your page will be LinkedIn users and most of these users are professionals so make sure that you meet them with a professional-looking business profile.
2. Use the correct category for your business. This is very important because the two primary ways that people use to find business pages on LinkedIn are the site’s search function and the categories menu. If you listed your business profile under an inappropriate category, it will be very hard for people to find it.
3. Connect your other web accounts with your business page. For instance, you can connect it with Twitter so that your Twitter followers will be updated when there are changes made on your business page. You can also grab the RSS feed of your blog or website and place it on your business page. There are a lot of other tools that you can use to make your page more interactive and interesting. And they all entice people to keep coming back to your page.
Once the LinkedIn page for your business is up and running, don’t stop there. Make it a point to promote it wherever you can, whether it’s inside or outside LinkedIn. We’re talking about promoting a business here so the more platforms your LinkedIn page is connected to, the better. You can create a widget of your business page and have it embedded in your website or blog. This way, visitors to your website can easily connect with your LinkedIn profile with the click of a button, provided of course that these visitors have LinkedIn accounts as well.
In the last lesson we’re going to talk about how to use LinkedIn applications for your blog, Twitter account and more.
Article # 1: How To Set Up A Good LinkedIn Profile For Your Business
Article # 2: How To Make Start Making Connections Via LinkedIn’s Groups And Events Features
Article #3: How To Use LinkedIn Answers To Build Credibility